Void & Rejected Sales on Performance Reports
posted in Affiliate Marketing |
Each network presents their reports in their own individual manner, some are better than others, however one report which generally requires deeper drilling pertains to void or rejected sales & commissions.
I just think that these void / rejected sales should also show in an adjacent column running parallel with the columns for confirmed & pending sales, it would simply allow checking stats a smoother & easier process whereby we can infer these simultaneously at a glance … very much like how Paidonresults do it, where each value whether a confirmed, pending or void/deleted sale is hyerlinked for easier drilling down reports.
This would help easily identify those merchants which appear to have high rejection rates, so you can ascertain whether its the quality of your own traffic or an over zealous merchant pressing the rejection button saying to himself .. “one for you, one for me …. one for you, one for me” or simply that due to stock levels that merchant often has problems with fulfillments of orders or abnormally high return rates compared with other merchants in their sector.
Following which, how easy do networks make it for merchants to reject sales? Shouldn’t affiliates be given a written explanation for each rejected commission, rather than the simpler methods like a drop down box?
A possible solution to the above paragraph, is whereby more merchants should establish a commission structure where rejection rates are taken into consideration (as a side note i don’t think affiliates should have sales rejected if the merchant is out of stock). For example if a merchant offers 10% commission but the product returns / rejected sales rate is 40%, then simply reduce the commission by 40% to say 6%, thus the affiliate doesn’t suffer the disappointment of seeing sales rejected & can calculate their expenditure (ie ppc advertising) more effectively.
Hopefully we might see the introduction of the above in the future.
