Please, please, please will merchants with keyword restrictions stop using inappropiate wording & stop being so mellow dramatic in the choice of words they use, which only gives the perception they are treating affiliates like naughty, little, adolescent school children with reference to the pre-warnings in their keyword policy sections which only sounds like they are scolding affiliates from outset.
“The use of the official URL: www.whatevermerchant.com for any affiliate activity is strictly forbidden.
… how about saying “please do not use” or “it is disallowed”.
What if we, as affiliates, starting making demands like the following and having them inserted into contracts, saying it is for example … strictly forbidden for the merchant to be ever late with payment or it’s strictly forbidden for your tracking to EVER go array & it’s strictly forbidden not to pay remuneration for when tracking is down … etc … etc … etc ……. otherwise you’ll be chastised or hung, drawn & quartered.
“Rogue affiliates who refuse to adhere to the keywords and url terms and conditions will have their commissions voided and will be suspended from the campaign immediately.”
As for the term “rogue” … please will they grow up, it sounds more like some blood elf character class out of the game World of Warcraft.
It’s fine having keyword restrictions & mentioning it, but please, please, please use appropiate wording & treat affiliates like professional mature adults.
When I see wording like this, imho it simply creates the perception that the merchant has got a potential attitude problem & it’s preferable to avoid even if we did want to promote them via a non ppc route. As a side note we automatically do rank / order merchants on our website according to their epc’s & wording of keyword policies, so inappropiate wording does add a negative rating to their overall scoring … Yep, we have introduced our own quality score too which is applied to merchants.
PS Apart from a small handful of programs, we haven’t signed up to or promoted any new programs this year becuase of the trend we were noticing, except in the past week or so where we are signing up to most programs on various networks for incidental income , however we are starting to notice the wording of keyword policies are becoming more frequently frivolous than before.