29th November 2006

Internet Explorer to Block Google Adwords & Google Adsense

posted in Google |
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As far as I am aware this hasn’t happened yet. But could it & will they?

The thought only came about because I was using Firefox 1.5, and realised I couldn’t click on Google Adwords adverts from about advert number 4 or 5 onwards. The ad displayed yet wasn’t clickable. This went on for a few weeks until we downloaded Firefox 2, which seemed to have remedied the problem or it could have been coincidence with Google’s Technical team fixing the glitch. Apparently some users reported similar problems in Firefox 2. At first I thought it was either my PC or Norton Internet Security up to it’s funny tricks.

However this got me thinking … How far down the road are Google in developing their own browser? As they seem to be closely aligned with Firefox at this moment in time. Now just imagine the coup Microsoft could pull off if their IE browser by default blocked Google Adwords or Adsense … claiming it’s simply an ad blocker … perfectly legitimate I reckon … That would certainly send revenues plummeting for Google, but would also affect advertisers livelihoods. However it would certainly get advertisers recommending other search engines & perhaps balance the playing field rather the unhealthy dominance Google currently enjoys. The general public need to realise there is more to the internet than just Google.

With regard to this glitch, here’s a little conspiracy for you. Was it an experiment to analyse if it forced users to click higher bidding ads? … if that as the case why not display fewer ads you may ask … or unless was it a way of reducing CTR for those un-clickable ads & thus via quality score increase minimum bid for those lower ads. Anything is possible & then claim afterwards it was a technical hiccup. You cannot put anything past them.

If Internet Explorer did ever decide to Block Google Adwords & Google Adsense, it would be pure poetry.

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