22nd November 2006

Crazy Egg is Cracking! – Website Heatmap Tool

posted in Affiliate Tools |
Illustration for the post: Crazy Egg is Cracking! – Website Heatmap Tool

As an affiliate we should be continually looking at what our users / visitors are habitually doing on our websites, by analysing statistics & tracking conversion rates & then optimise these sites accordingly to try and enhance these figures & user experience, however this is often a trial & error exercise requiring much patience & quantify of data to batch test theories & principles.

However, there is one powerful application / tool we have given a trial to which I think it is absolutely Cracking, where it allows me to actually visualise what my users are doing in the form of a Heat Map for any given web-page. It’s called Crazy Egg.

  • We can test different versions of a web-page to analyse which works better.
  • Discover which ad placement provides the best results.
  • Find out which design encourages visitors to click deeper.
  • Analyse CTR’s (Click Thru Rates).
  • Establish whether the web-page is rich enough in content to improve user experience.
  • In conjunction with the all the aforementioned, leads to definite improvements in the optimisation of a website, improving it’s monetisation & ROI (Return on Investment).
  • Plus it’s quite fun interpreting the results & making inferences from them.

For us Crazy Egg does have the WOW factor & will absolutely blow your mind away.

Quote: Crazy Egg – “Track, Evaluate, and Improve Your Site”

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