TradeDoubler Appoints IAB Affiliate Council Head Ben Wood as UK MD
posted in Affiliate Marketing |
Following on from Matts Blog Post … TradeDoubler Appoints IAB Affiliate Council Head Ben Wood as UK MD and the forum discussion IAB AMC Chair Ben Wood Joins Tradedoubler.
Some fellow respected peers who have attended the AMC meetings have commented about Ben’s positive attributes & his appointment at Tradedoubler as being quite an inspired choice. However though, he is guaranteed to be on a rapid & steep exponential learning curve to acquire knowledge of the affiliate marketing industry, it will be a question of who influences who. We have all too often seen personnel in the industry who have the willingness to listen, learn and adapt, but yet are misguided or incorrectly trained & thus not attuned to the mindset of the affiliates.
By being my blunt self, about Tradedoubler, we have not yet seen any leopards changing their spots and I would be quite offended if we see any repeated charm offensive develop again. The sound of tumbleweed in addressing affiliate concerns on the forum & the service I have historically received myself in general is poor enough, let’s hope Ben Wood doesn’t get assimilated by the Borg & exercises his own positive attributes & transferable skills to turn things around at Tradedoubler.
Ben, I don’t personally know you, but good luck, you’ll going to need it.
P.S. “he’s a very nice man, a very very nice man, a very nice man indeed.”
