1st April 2007

Internet Explorer to Block Google Adwords & Google Adsense Advertisments?

posted in Affiliate Marketing, Google |
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Microsoft have just unveiled some of their features for IE8, apart from introducing some VOIP compatibility enhancements together with a browser enhancement which applies a sense of context to content in order to make searching for related information faster and more accurate. IE8 will pull out the old seven shooters and block Google Adwords & Google Adsense Adverts by default, this will definitely ruffle the feathers of the G$oogle’s Ivory tower who will no doubt be squealing all the way to congress. This may not only just affect Google Shares, but may actually affect a number of publishers MFA (Made For Adsense / Arbitrage) websites and may now force these affiliates / publishers to look at more viable & flexible alternatives i.e. sites with decent content, now that the gravy train may have come to a grinding halt.

An update later today just after midday PST (Pacific Standard Time).

Updated 21:15pm GMT : Yep, fairly obvious, it was an April Fool, not a particularly good one, but one nonetheless. But you never know it maybe a possibility in the near future as a standard feature with IE or any of the internet security packages commonly used like Nortons, McAfee etc or other popular ad blockers. It doesn’t matter what scale Adsense is used by affiliates (whether we approve or disapprove of MFA’s) or Adwords used by advertisers, it’s always worthwhile having a contingency plan, if either suddenly falls down ovenight.

Basically, don’t allow yourself to be over reliant on either and actually start to think outside the box, by looking at alternative solutions as your own insurance policy. You’ve heard all the expressions before i.e. prevention is better than cure, don’t put all your eggs in one basket, cover your bases etc. However you maybe pleasantly surprised that some of the alternatives may actually prove just as profitable. I am not suggesting not to use adsense / adwords, but simply use other alternatives in conjunction with your current activities.

If I was asked whether I think it would be a good thing if it did happen, flippantly I would probably say yes. I primarly use Firefox as my prefered browser. I don’t use adsense, in my opinion it lacks flexibilty & I don’t like the master & servant attitude Google adopt. Especially when you hear stories of other publishers & even friends who get falsely accused of clicking on the ads on their sites & subsequently get kicked of the program. These sites belong to the publishers / affiliates & they should determine some of the rules. Google Adsense have been pestering / badgering (maybe too strong a word lets say “assertive in their pursuance”) us directly for sometime to incorporate on any of our websites, we are still reluctant to do so. Do we use Adwords, yes we spend a few million $/£ every year which is peanuts compared to a number of other affiliates. Do we only use Adwords? hell no! Do I like monopolies? nope I’d prefer to see a more level playing field in the search space.

There are currently 2 responses to “Internet Explorer to Block Google Adwords & Google Adsense Advertisments?”

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  1. 1 On April 30th, 2007, Tommy said:

    I didn’t know that. Is it true?

  2. 2 On September 2nd, 2008, Google to release web browser – Google Chrome « The Emotional Cripple said:

    […] Based on the revenue Google generates, it is simply a giant ad agency that happens to use technology.  Microsoft is launching Internet Explorer 8 that will, by default, block all Google Adwords and Adsense advertisements. […]

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