22nd November 2006

Fraser’s Podcast Interview with Nicky Iapino

posted in Affiliate Marketing |
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One of my permanently bookmarked sites has got to be the Podcasts on Fraser’s Affiliate Marketing Blog www.affiliateblog.co.uk

The latest Podcast is already the 13th, in what we hope will be an ever lasting sequence of broadcasts, is with Nicky Iapino from Affili.net “The Undisputed Queen In Affiliate Marketing” and an interview we have been looking forward to on top of some recognised & respected folk within the affiliate marketing industry.

Click Here for the Podcast Interview with Nicky Iapino

Fraser has really helped bring affiliate marketing forward with a number of interesting, insightful & entertaining Podcasts with the natural sultry tone of his gentle Edinburgh accent to get the female audience swooning.

Past Podcasts include interviews with Clarke Duncan from Paidonresults, Jason Dale from Loquax, Graham Keen from Buyagift, Kieron Donoghue from UK Offer, Jess Luthi, Keith Budden and more.

Fraser “An avid Falkirk supporter” is no doubt the nicest guy i know in the industry & a terrific friend … We are really fortunate to have some fantastic, solid friends in the industry, some of whom stayed with us at our Villa in the Algarve, Portugal … Keep up the excellent work mate!

Some Questions we proposed were:

Q1. Do you feel we have maybe reached a critical supply & demand threshold, whereby there are maybe now too many merchants & not enough “quality” affiliates?

Q2. Having worked at several networks in your impressive career to date, what proportion of revenue would you say is approximately derived from PPC affiliates either driving traffic directly to a merchant to or via an affiliates own landing pages / websites?

Q4. The concept of an Affiliate Association has already lost momentum, why do you think this is & what can be done to bring it back on track?

Q5. With Kelkoo, Pricerunner & Dealtime now making their product feeds available to carefully selected affiliates. Do you think networks have lost the edge in not developing a viable competitive solution when there was an opportunity to a couple of years ago?

Q6. I don’t want a political answer to this one. Judging by what’s currently happening in the marketplace, what do you think is Google’s perception & attitude of/ towards affiliates? And do we now have conclusive evidence that it can now be deemed unfavourable.
Q7. If in the near future affiliates were not permitted to use Google Adwords, what measures should a network, and affiliates for that matter, be taking to counter what will be a massive shortfall?

Q8. With the plethora of wealth & talent in the affiliate marketing industry, why hasn’t it developed it’s own search engine to rival Google, with the full marketing force of affiliates behind it to promote the viable alternative?

Q9. How will the role of a network change in the foreseeable future?

Q10. What’s the secret to looking so good?

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