23rd November 2006

Charging Merchants for Increased Exposure on Your Website

posted in Affiliate Marketing |
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Before you get too excited, we are not talking of exposure in the sense of paparazzi style photos of catching merchants in publicly embarrassing predicaments or any conspiracy theories … well not yet anyhow.

If you have a decent enough website whether it’s one that is aesthetically pleasing to the eye … or … achieves decent volumes of sales … or … has decent quality traffic .. or any combination of the above. Granted some of our websites do need improving to achieve a standard we are fully satisfied with. The kind of benchmark we should be setting would be to simply ask yourself whether you would use your own site as a visitor & absorb as much constructive criticism from experienced colleagues in the industry or friends & family to firstly suggest then yourself make the necessary enhancements whether it be functionality, design (look & feel) and/or content.

Anyway, getting back on track, Considering the number of affiliate programs we have to choose & select from nowadays… Could some affiliates request lump sum payments from merchants for preferential placement or increased exposure on top of any commission level received?

Granted we are in a PBMI (Performance Based Marketing Industry), but has the industry now evolved enough & circumstances changed that we can now be bold enough to offer this option to merchants to take up if they so desire?

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  1. 1 On November 27th, 2006, Kieron said:

    Paul, there is no reason why you can’t charge merchants a fee to say be listed at the top of a comparison table. I’ve been doing this for a couple of years now and as long as you have the traffic, the merchants usually take you up on the deal.

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