Charging Merchants for Increased Exposure on Your Website
posted in Affiliate Marketing |Before you get too excited, we are not talking of exposure in the sense of paparazzi style photos of catching merchants in publicly embarrassing predicaments or any conspiracy theories … well not yet anyhow.
If you have a decent enough website whether it’s one that is aesthetically pleasing to the eye … or … achieves decent volumes of sales … or … has decent quality traffic .. or any combination of the above. Granted some of our websites do need improving to achieve a standard we are fully satisfied with. The kind of benchmark we should be setting would be to simply ask yourself whether you would use your own site as a visitor & absorb as much constructive criticism from experienced colleagues in the industry or friends & family to firstly suggest then yourself make the necessary enhancements whether it be functionality, design (look & feel) and/or content.
Anyway, getting back on track, Considering the number of affiliate programs we have to choose & select from nowadays… Could some affiliates request lump sum payments from merchants for preferential placement or increased exposure on top of any commission level received?
Granted we are in a PBMI (Performance Based Marketing Industry), but has the industry now evolved enough & circumstances changed that we can now be bold enough to offer this option to merchants to take up if they so desire?