25th November 2006

Affiliate Network League Table

posted in Affiliate Marketing |
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In the right hand column, you can now view “Mooses Network League Table” which is my personal ratings of affiliate networks we currently deal with. It consists of variable factors & opinions all weighed differently. From Trust to Loyalty, Openness & Honesty, Quality of Programs, Affiliate Support, Active Participation in Affiliate Community, Resolution of Problems & Queries, Tracking & Reporting, Quality of Interface etc …

… Basically those towards the top generally “Get It!”

Get It! – Is usually attributed to an individual person(s) within the Affiliate Marketing Industry … who know What it’s About & What it’s Meant to Be About & Know Where It Should Be Going. They not only “Talk the Talk”, but also “Walk the Walk”. They are active … not inert … & strive for fairer practices & positive improvements within the industry & certainly don’t sit on the fence or allow themselves to be intimated. They are the David’s, in a David versus Goliath industry, who realise it can actually be made a more level playing field than others realise.

They are the Boaz of the affiliate marketing industry. Boaz denotes “In Strength”

Therefore those towards the top of the league table receive preferential listings with regard to … say for example … links for an affiliate program which maybe on more than one network. Between 2nd and 5th there really isn’t anything in it, and contrastly 8th, 9th & last position are a long way behind 7th place.

In due course, we’ll blog a quick opinion of each network, with regard to movers & shakers. Like who we are expecting great things from & those which may not have fulfilled their promised potential. Even down to those we think won’t be around for long … or to be more scandalous, the industry would be a better place without them.

But, on a positive front, like any business, next year I think we can expect some really good things from a couple of networks, irrelevant of where they are in the league table, whilst several might not evolve … yet again .. &missing another opportunity & endure a annus horribilis once more.

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